Hotel SEO

hotel seo

Innovative search engine optimisation campaigns designed specifically for local hotel websites

If you run a hotel, bed and breakfast or holiday home and you’re not ranking on the first page of Google for your local keywords you’re losing bookings to the hotel reservation engines or to your competitors. My hotel SEO service is designed specifically for hotel websites who want to compete in Google and take direct bookings rather than paying hefty commissions to agents and middlemen.

The hotel search results in Google are changing rapidly with an enhanced focus on local ‘places’ listings. With more space on the first page dedicated to local businesses, hotels have a great opportunity to increase their exposure and drive bookings directly from Google through to their websites. However new risks also present themselves. Negative reviews are now more damaging than ever and Google will allow your competitors to advertise directly on your local listing page. Staying ahead of these changes, minimising risks and capitalising on new opportunities is essential to maintain your occupancy levels and maximise profits by taking bookings directly through your own site or over the phone.

How it works

We start by analysing your location and compiling your target keywords. This will show the level of competition in your area and allowing us to give you a fixed cost for your campaign to achieve first page visibility.

Next we’ll set to work on your campaign. We cover 6 key areas:

  1. Onsite optimisation – we optimise the structure and content of your hotel website to make your keywords more visible to the search engines.
  2. Place page optimisation – we also enhance your Google local profile to ensure your listing is as appealing as possible to searchers
  3. Review strategy – we work with you to develop a strategy for encouraging genuine reviews from guests on review sites like trip advisor.
  4. Link building – we build new links to your website from lots of different travel related sources. These links act as editorial votes for your hotel and help your site rank higher in search results.
  5. Citation building – as well as links you need what have become known as “citations” for your business profile. Citations take the form of mentions of your business address and phone number on other sites. The more citations you have on sites which Google trusts the more likely you are to rank well in Google places search.
  6. Value added content - we work with you to develop new content for your website which will provide valuable information for guests to your area. This content will drive new search traffic over time and attract links organically from other websites further improving your search rankings.

Essentials

  • Campaigns typically last for 3 to 6 months depending on the competitiveness of the hotel sector in your area and your websites current position.
  • Campaigns typically cost from £1500-£5000, paid as monthly instalments over the course of the campaign.
  • If we fail to reach our pre agreed targets by the end of the campaign we continue to work on your campaign at no extra charge until we hit your targets.
  • We’ll only work with one hotel in one area to avoid competing against ourselves on the same keywords
  • In most cases we’ll need to make some changes to your website. The severity of these changes will vary from site to site but will always be made in consultation with you. We can either make changes ourselves on your site or can provide recommendations which your designers can implement.
  • We’ll track your rankings, traffic and links with our online tools and you’ll have 24-7 access to your online reports to see progress in real time. You’ll also get a monthly report each month over the duration of the campaign and for up to 6 months after it’s completion.
  • Once we send you the traffic from Google it’s your job to convert that traffic into bookings, although we can advise on ways to increase this conversion rate and your profits.

Get started

Every campaign has to be designed bespoke so contact us first and we can arrange a chat to go over your goals before giving you a fixed price quote for the campaign. Email John on john@ioptimal.co.uk to get the ball rolling today.